The Big Game Prep spot
features cheerleaders blow drying their pompoms, a groundskeeper touching up the
on-field logo, a makeup artist applying eye black and players polishing their
cleats - all aware that Samsung's new TV will show detail that was never before
RSA produced the spot out of agency Leo Burnett/NY.
Version2's Dave Herman cut the commercial with Eddie Maldonado assisting.
Inferno artist Kieran Walsh handled effects. Company 3 provided telecine
The Hive in Toronto provided the original track and sound
design. The spot was mixed by Mike Roland at Wanted Post Production.