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VERSION 2 POSTS SAMSUNG'S LATEST

October 30, 2006
VERSION 2 POSTS SAMSUNG'S LATEST

The Big Game Prep spot features cheerleaders blow drying their pompoms, a groundskeeper touching up the on-field logo, a makeup artist applying eye black and players polishing their cleats - all aware that Samsung's new TV will show detail that was never before captured.

RSA produced the spot out of agency Leo Burnett/NY. Version2's Dave Herman cut the commercial with Eddie Maldonado assisting. Inferno artist Kieran Walsh handled effects. Company 3 provided telecine services.

The Hive in Toronto provided the original track and sound design. The spot was mixed by Mike Roland at Wanted Post Production.