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VFX PRODUCER GENICOFF JOINS ZOIC

September 14, 2006
VFX PRODUCER GENICOFF JOINS ZOIC

Prior to joining Zoic, Genicoff was a freelance producer, working in New York and Los Angeles for editorial companies such as Blue Rock, Consulate and Spotwelders. She was executive producer at King Cut from 1999-2003, where she worked with numerous ad agencies. One of her first projects at King Cut was Mercedes' They Invented, which helped put both her and the company in the spotlight. Zoic marks her return to visual effects.