states, "From the depths of defeat… grows a new, more powerful force" and Yu Gi
Oh! trading game cards rise from the earth and into the boy's hands,
transforming him into an animated winged warrior.
Don Kleszy of Bluerock
cut the spot, which relies heavily on effects, created by Lawrence Nimrichter
and Andy Milkis of Spontaneous.
A 3D version of the boy was created, based on the live
action and was then broken down to be recreated as an effect. Extensive set
replacement and sky extensions were also employed to create the ominous, baron
surroundings. The team used Softimage|XSI for 3D and handled compositing
using Eyeon Fusion and Autodesk Inferno.
Green Dot Films produced the spot for agency Posnick Plus in
New York City. Michael Marinelli at Buzz in New York handled the mix.