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AVID PRESIDENT/CEO TO STEP DOWN

July 16, 2007
AVID PRESIDENT/CEO TO STEP DOWN

Krall will be available as a consultant to the company during the transition period. He has served Avid in these positions for the past seven years.

Commenting on behalf of the board of directors, current chairman Pamela Lenehan, said, "David has been instrumental in transforming Avid Technology's business - and keeping it at the forefront of the digital media revolution. He has helped direct the company's efforts to revitalize its post production business; secure a leadership position in broadcast news production; grow its audio business through market expansion and product development; and enter the consumer video and audio markets through acquisition. His dedication and loyalty to Avid have been unwavering - and we thank him for establishing a rich foundation upon which the company can build an even brighter future."

Hawthorne currently serves as CEO of the financial advisory and investment firm, Clerestory LLC, and has been a member of the Avid board of directors since 1997. She was the chief financial officer of Continental Cablevision, Inc. from 1992 to 1996 and became an executive vice president at MediaOne when Continental Cablevision merged with US West Inc.


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