The :15 Prizes spot was conceived by
Crispin Porter + Bogusky and details the "Which Spidey Suits You" promotion.
Burger King customers can scratch off playing pieces featuring the red and
black Spider-Man costumes. The spot shows the crime fighter, as well as the
contests prizes, and uses a swinging effect to transition from one to another.
An animated spider web also appears throughout the spot and envelopes the final
Buck used Autodesk Maya and Adobe After Effects to create the commercial.
Jeremy Sahlman and Paul America handled 3D animation. Chad Fehmie, Andrea
Paolino, Jens Lindgren and Ann Sidenblad created 3D models. Lighting and
rendering was handled by Bill Dorais. Fede Reano and Patrick Scruggs served as
compositors on the project and Harry Walsh was the editor.
Additional Buck credits include creative director Ryan
Honey, executive producer Maurie Enochson, producer Nick Terzich and art director/designer Thomas Schmid.