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BUCK CREATES ANIMATED 'SPIDEY' SPOT FOR BURGER KING

May 21, 2007
BUCK CREATES ANIMATED 'SPIDEY' SPOT FOR BURGER KING

The :15 Prizes spot was conceived by Crispin Porter + Bogusky and details the "Which Spidey Suits You" promotion. Burger King customers can scratch off playing pieces featuring the red and black Spider-Man costumes. The spot shows the crime fighter, as well as the contests prizes, and uses a swinging effect to transition from one to another. An animated spider web also appears throughout the spot and envelopes the final cash prize.

Buck used Autodesk Maya and Adobe After Effects to create the commercial. Jeremy Sahlman and Paul America handled 3D animation. Chad Fehmie, Andrea Paolino, Jens Lindgren and Ann Sidenblad created 3D models. Lighting and rendering was handled by Bill Dorais. Fede Reano and Patrick Scruggs served as compositors on the project and Harry Walsh was the editor.

Additional Buck credits include creative director Ryan Honey, executive producer Maurie Enochson, producer Nick Terzich and art director/designer Thomas Schmid.