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BUSTER HELPS FOX PROMOTE 'SARAH CONNOR CHRONICLES'

November 12, 2007
BUSTER HELPS FOX PROMOTE 'SARAH CONNOR CHRONICLES'

The studio's work for the teaser campaign is comprised of a four-phased lower-thirds campaign and a sports interrupter campaign.

For the lower thirds ads, which run at the bottom of the screen during the course of Fox programming, Buster animated the famed glowing eyes of the Terminator robot. These initial lower thirds regularly played during a number of network programs. The red eyes slowly appeared and then disappeared without explanation.

The second, third and fourth phases of the lower thirds campaign evolve further to reveal the eyes in more detail, as well as hints of the Terminator's metallic skull. They then prompt viewers to visit the show's promotional Website, www.takebackthefuture.com.

For the sports interrupter campaign, Buster created a piece that seems to interrupt the network's NFL football broadcasts. Viewers see from the Terminator's point of view, scanning the crowd during a game, looking for either Sarah or John Connor. After the spots end, there is a return to the normal sports program.

Maxon Cinema 4D was used to model the facial structure of the Terminator. Adobe After Effects 8.0 was used to composite and animate the rest of the elements. Software ran on Mac systems with Intel quad-core processors.

Buster credits include executive creative director/executive producer Jonas Morganstein, creative director/head of production Kurt Spenser and line producer Brandon Pleus.