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February 28, 2007

Beginning March 1st, undergraduates may visit the Promax site ( to obtain the official rules and register their multiplatform promotional trailers, which can be up to 90 seconds in length. While participants will be provided with program footage from which to draw, they are encouraged to incorporate imagination and other visual tools available to them.

Promax/BDA and The CW will identify finalists and feature their work this June during a special conference session produced by Blink's Seth Berkowitz, who initiated the project after participating in and winning a similar Promax competition called "Battle of the Promo Cutters."

"The CW was a perfect fit," says Berkowitz. "Its primary audience is skewed toward the very group that would participate in such a competition, and the network has a number of shows with a strong appeal to that group. Plus, it's a new network, which gives the students an even greater creative opportunity."

"Making the Cut" is part of Promax/BDA's ongoing educational initiative to engage students by introducing them to the association and its benefits. The 52nd annual North American Conference will take place in New York City from June 12-14 and will feature a keynote address by former President Bill Clinton.

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