Oil and tar seep from the cracks in a highway and form the steering
column of the new 5 Series. The fluid element continues to create the wiring
harness for the new intelligent headlight design. The engine's fuel efficient
inner workings are also highlighted as the car comes to life.
Digital Domain's Ed Ulbrich served as EVP of
production/executive producer on the project. Karen Anderson also served as
executive producer. Jay Barton was VFX supervisor and Ron Herbst acted as
Autodesk Flame and The Foundry's Nuke was used for compositing
Stephen Berger of Final Cut LA edited the commercial.