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DIGITAL DOMAIN BRINGS BMW'S 5 SERIES TO LIFE

May 23, 2007
DIGITAL DOMAIN BRINGS BMW'S 5 SERIES TO LIFE

Oil and tar seep from the cracks in a highway and form the steering column of the new 5 Series. The fluid element continues to create the wiring harness for the new intelligent headlight design. The engine's fuel efficient inner workings are also highlighted as the car comes to life.

Digital Domain's Ed Ulbrich served as EVP of production/executive producer on the project. Karen Anderson also served as executive producer. Jay Barton was VFX supervisor and Ron Herbst acted as CG supervisor.

Autodesk Flame and The Foundry's Nuke was used for compositing
 
Stephen Berger of Final Cut LA edited the commercial.