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DREAMWORKS ANIMATION COMMITS TO STEREOSCOPIC 3D FORMAT

March 13, 2007
DREAMWORKS ANIMATION COMMITS TO STEREOSCOPIC 3D FORMAT

"I believe that this is the greatest opportunity for movies and for the theatrical exhibition business that has come along in 30 years," says Jeffrey Katzenberg, CEO of DreamWorks Animation. "Advancements in sound have dramatically improved the auditory experience, but there hasn't been a corresponding breakthrough in the way we see movies until now. Stereoscopic 3D technology gives us a real opportunity to significantly enhance the theater experience."

To date, most films shown in 3D have been created for traditional projection and have then been rendered into 3D in post production. In order to take full advantage of the new technology, DreamWorks intends to make films with the stereoscopic 3D concept in mind from the beginning of the production process.

The growth in the number of theaters capable of projecting 3D films has risen in the past two years, and by 2009 it is expected that there will be several thousand screens equipped for 3D. The company has already started production on its first film in this format, Monsters vs. Aliens (working title with concept art shown), intended for release in the summer of '09.

Jason Clark, who served as executive producer on Monster House 3D, and Jim Mainard, who for many years was the head of DreamWorks Animation's Research and Development, will both lead the launch of DreamWorks Animation's stereoscopic 3D efforts. Phil McNally, stereographer on Chicken Little and stereographic supervisor on Meet the Robinsons, will be the stereographic supervisor on Monsters vs. Aliens.



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