Ethridge is an award-winning post producer and longtime senior editor and
design supervisor for Omnicom's retail agency Zimmerman Advertising in Fort
Lauderdale. He joined the agency in 1999 and was responsible for post
production on regional advertising campaigns for Nissan, AutoNation, Papa
John's, the Miami Dolphins, Florida Marlins, Florida Panthers, The Vitamin
Shoppe, JD Byrider, JM Lexus, Quarterdeck Restaurants and Mattress Firm. His
work for Nissan helped grow the agency into a major player.
In addition to editing, Ethridge will offer color grading,
DVD authoring, and 2D & 3D motion graphics.
"This new venture will offer all the
technology and creativity you will find at a world-class post-production
facility, but in a boutique setting, making it an affordable solution for
companies and organizations who might not have been able to afford this level
of quality in the past,” he notes.