Advertisement
Current Issue
November 2014
Back to Daily News

EXOPOLIS CREATES IN-STORE VIDEO FOR NIKE

September 13, 2007
EXOPOLIS CREATES IN-STORE VIDEO FOR NIKE The video combines still photography with motion graphics and is based on Nike's "Women's World Cup" print, television and Web campaign. "The Greatest Team You've Never Heard Of" -  the US Women's National Team - is highlighted through still photography given hyper-real treatments.

Exopolis used Adobe After Effects to animate the photos, giving them subtle movement that give the impression the women are breathing against a backdrop of vector graphics patterns, bleeding ink blotches and other painterly textures.  Bold block typeface introduces the players and their positions. 

Humma-Humma's Chris Smith provided the moody breakbeat score.