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EXOPOLIS CREATES IN-STORE VIDEO FOR NIKE
|September 13, 2007
The video combines still photography with motion graphics
and is based on Nike's "Women's World Cup" print, television and Web campaign.
"The Greatest Team You've Never Heard Of" - the US
Women's National Team - is highlighted through still photography given
Exopolis used Adobe After Effects to animate the photos,
giving them subtle movement that give the impression the women are breathing
against a backdrop of vector graphics patterns, bleeding ink blotches and other
painterly textures. Bold
block typeface introduces the players and their positions.
Humma-Humma's Chris Smith provided the moody breakbeat score.