Back to Daily News
EXPANSION TEAM HELPS SET THE MOOD FOR COMEDY CENTRAL
|April 26, 2007
The theme for FNSU was written by Expansion Team
founder/creative director Alex Moulton and artist Genji Siraisi.
First, visuals for the package were created by Eyeball|NYC.
Sound was then created to highlight the fast-paced edits and swinging camera
Comedy Central VP of on-air design Kendrick Reid requested
that the track have the energy of a live music setting and feel like a crowded
party. Moulton, a long-time DJ, brought a chic club flavor to the theme's beats
and bass line. As a drummer and electronic musician, Siraisi complimented
Moulton's grooves with his own additions, editing the theme into its final
The track helps to articulate the narrative, with musical
horns used to replicate on-screen taxis. Animated effects were also reinforced
through the use of turntable scratches.