To convey the soul of the auto-centric sport, Felix Design
focused on the heart of the stock car - its high horse-powered engine -
revealing its inner workings, including cylinders and pistons. 3D artist
Maurice Caicedo used Softimage|XSI running on a PC to fly the viewer through
the top end of the motor, which then disassembles to reveal the NASCAR Images
logo.
The studio spent approximately one week in pre-production
and three weeks on the animation. Style frames, storyboards and animation tests
were initially created for review purposes and once an agreement was reached on
the camera movement, engine animation, materials, timing and lighting, there
were only minor changes to the final product.
Sound was mixed at NASCAR Images' facility in
Charlotte.