"It's in our blood," notes the voiceover as classic and
contemporary vehicles, such as Matt Kenseth's Dewalt-sponsored NASCAR ride,
appear in the rearview mirror of a current model and then blast past its
driver.
Director Wayne Isham and Crossroads Films in Los Angeles shot the project for
agency Team Detroit / JWT. The commercial was color corrected by Jais
Lamaire at Bobine in Santa Monica.
Eleven Sound's Jeff Payne, Mike Franklin, Jeff Fuller and Luis Rosario all
contributed to the mix. Online took place at Syndicate with Verdi Sevenhuysen, Les Umberger and Christine Goldby providing Flame work and
Mike Ek handling rotoscoping.
Rival's Steve MacCorkle was assisted on the edit by
Sophie Kornberg.