February 7, 2007


Regarded as one of the best communicators in modern history and global politics, President Clinton's ability to engage his audience and create an emotional connection between the listener and the issue is a talent coveted by today's marketers in electronic media. His understanding of the changing media landscape and his ability to construct a message in a way that fully utilizes the medium delivering it is also of great interest and importance to the Promax/BDA membership.
"We are pleased and honored by the opportunity to host President Bill Clinton as our keynote speaker this year," says Promax/BDA chairman Michael Benson, ABC Entertainment's executive VP, marketing. "Our membership will certainly benefit from President Clinton's experience and wisdom as a prominent world leader and respected statesman as well as from his efforts inspiring humanitarianism around the globe," said Benson in making the announcement. "As an organization dedicated to furthering the roles of our members as the world's foremost television marketers, what better example to provide to them than this global communicator whose vision and accomplishments, both during his presidency and beyond, have touched billions."
Promax/BDA will hold its 52nd annual North American conference June 12 - 14 in New York. Additional speakers and the full Promax/BDA North American Conference agenda will be announced in the coming weeks.