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GUERILLA FX TARGETS 'INTERACTIVE' WITH NEW DIVISION

November 15, 2007
GUERILLA FX TARGETS 'INTERACTIVE' WITH NEW DIVISION

“We strongly feel that handing the project off obstructs the flow of communication and adds another layer of ambiguity,” says Guerilla FX partner/creative director Thor Raxlen. “At this point in our development, we are confident that Guerilla FX has the experience to do the work and keep the integration seamless.”

Executive producer/partner Doug Robbins agrees and says the studio is already working on a second banner for Hewlett Packer, as the first was well received by agency Goodby.

With the launch comes the announcement that James O’Brien will serve as Guerilla’s marketing and new business partner for all Web-related work. O’Brien launched the first independent, interactive representation company, A’arra Management, Inc. (AMI) in 2004 and leads new business and growth strategy for some of the world’s top interactive and creative companies. He will now be responsible for the development and management of Guerilla’s work in the digital space.