“We strongly feel that handing the project off obstructs the
flow of communication and adds another layer of ambiguity,” says Guerilla FX
partner/creative director Thor Raxlen. “At this point in our development, we
are confident that Guerilla FX has the experience to do the work and keep the
integration seamless.”
Executive producer/partner Doug Robbins agrees and says the
studio is already working on a second banner for Hewlett Packer, as the first
was well received by agency Goodby.
With the launch comes the announcement that James O’Brien will serve as
Guerilla’s marketing and new business partner for all Web-related work. O’Brien
launched the first independent, interactive representation company, A’arra Management,
Inc. (AMI) in 2004 and leads new business and growth strategy for some of the
world’s top interactive and creative companies. He will now be responsible for
the development and management of Guerilla’s work in the digital space.