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HORNET ANIMATES G4'S 'GCYCLE' PROJECT
|May 9, 2007
The low-fi "Dude, c'mon" campaign is based on
illustrations by Adam Culbert (a.k.a. Sam Brown of explodingdog.com). In each,
a clueless dude is being reprimanded for his irresponsible disposal of gear. In
Cell Phone, clueless chucks his old cell phone into the ocean but then
suffers the wrath of an angry fish.
Another spot, titled Batteries, features the
clueless dude feeding batteries to pigeons before an angry plant sucks up his
head. The spots close with the graphic "Dude, c'mon. Gcycle your phones,
batteries and gadgets" and the gcycle.org logo.
Hornet credits include editors Anita Chao
and Joseph Suslak, along with animators Jason Patterson, Dan Abdo and Masako
Miyazaki. The studio
used Adobe Flash, After Effects and Photoshop on the
Salt Lake City's Struck Design created the Website.
Barton & Holt in LA handled music and sound design. LA's Play Sound mixed