The spot stars country singer Faith Hill, who performs an
NFL-flavored version of Joan Jett's "I Hate Myself for Loving You," with lyrics
detailing the match up between the Indianapolis Colts and the New Orleans
Saints. NBC credits are featured inconspicuously throughout the music video-styled
piece, as are Sprint graphics and products, marking the telco's NFL
Lost Planet's Charlie Johnston and Geoff Hounsell cut the project, with Bruce
Herman assisting. Betsy Beale served as executive producer and both Anne Vega
and Ali Maldonado were post producers.
Elephant Post's Chris Homel handled the online with Keala Asato assisting. The final 5.1 mix was done in house at NBC.