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LOST PLANET & ELEPHANT POST HELP NBC OPEN NFL SEASON

September 13, 2007
LOST PLANET & ELEPHANT POST HELP NBC OPEN NFL SEASON

The spot stars country singer Faith Hill, who performs an NFL-flavored version of Joan Jett's "I Hate Myself for Loving You," with lyrics detailing the match up between the Indianapolis Colts and the New Orleans Saints. NBC credits are featured inconspicuously throughout the music video-styled piece, as are Sprint graphics and products, marking the telco's NFL sponsorship.

Lost Planet's Charlie Johnston and Geoff Hounsell cut the project, with Bruce Herman assisting. Betsy Beale served as executive producer and both Anne Vega and Ali Maldonado were post producers.

Elephant Post's Chris Homel handled the online with Keala Asato assisting. The final 5.1 mix was done in house at NBC.

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