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MONTGOMERY & CO. COMPLETES 'KENNEDY CAMPAIGN' FOR DISCOVERY

January 10, 2007
MONTGOMERY & CO. COMPLETES 'KENNEDY CAMPAIGN' FOR DISCOVERY

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For the interstitials, Montgomery & Co. featured some of the Bobby cast, including Sharon Stone, Laurence Fishburne, Anthony Hopkins, and the film's creator, Emilio Estevez, all of whom discuss their experience working on the film.

Montgomery & Co. also constructed animated title cards and lower thirds to give the show titles a similar graphic execution to that of the Bobby logo, establishing a cohesive look for the entire evening.

For the promos, MC executed separate versions for the Discovery Channel and the Discovery Times Channel, bringing together archival footage of Bobby Kennedy from the two programs with material from Bobby.

Montgomery & Co used Avid systems to cut the promos and interstitials. Logos, end cards and lower thirds were created in Adobe Photoshop and were animated using After Effects.

The MC creative team included owner/executive creative director George Montgomery, creative director Jerry Seiner, editors Janine Worrell and Shane McLafferty, designers Suhee Hwang and Tin Tran, producer Debbie Rankin, and production coordinator Libby Buchanan.