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NVIDIA 'MODEL' HINTS AT OPPORTUNITIES TO COME

January 4, 2007
NVIDIA 'MODEL' HINTS AT OPPORTUNITIES TO COME

"Digital Adriannne" was created by Nvidia using Softimage|XSI and the company's own professional graphics solutions. The concept of virtual characters lends itself to extensive licensing opportunities, where a celebrity's likeness can be incorporated into video games, product endorsements, Web sites and traditional broadcast media.

"I am honored to have been selected as the first celebrity for this project," says Curry. "The Digital Adrianne is so realistic, it's really trippy. Lara Croft, eat my shorts!"
 
In addition to winning America's Next Top Model, Curry also starred in the VH1 reality series The Surreal Life and My Fair Brady. She has graced the pages of numerous magazines and is active in online promotions and blogs.
 
"The uses for this technological breakthrough are truly endless," notes Dan Vivoli, senior VP of marketing at Nvidia. "The Digital Adrianne can demonstrate the same range of emotions, movements, and attitudes, and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."


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