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OUTSIDE CUTS MIKE'S PREMIUM MALT COCKTAILS SPOT

July 19, 2007
OUTSIDE CUTS MIKE'S PREMIUM MALT COCKTAILS SPOT

Cocktails takes place in a stylish urban lounge and shows the ingredients of a malt cocktail flying through the air as a bartender creates a mix. Slow-motion shots of the fluid are intercut with sped-up shots of the bartender's hands as a bottle-shaped drink forms on the bar. The cocktail magically transforms into a bottle of Mike's Premium Malt Cocktails. 

Steve Mottershead of Untitled/Toronto directed the spot, reuniting him with editor Gust, as the pair had worked on numerous Jaguar projects in the past.

"Neil works so well with music. He and they really pick cool music, based on direction from the agency creatives. Neil has a keen sense of style, which fit this project really well."

Many of the effects were created in-camera including the slow-motion sequences, which were shot at 1,000 fps using a Phantom HD camera.

Gust edited the commercial in Final Cut Pro. Mottershead handled Flame work and color grading. Outside's Brett Fuchs provided sound design and music archivist Adam Lawrence selected the track. Eric Thompson of Berwyn Audio in NYC handled the sound mix.


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