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RADIUM HELPS TARGET PROMOTE CARRIE UNDERWOOD'S LATEST
|October 24, 2007
In Meadow, Underwood is shown singing in a
flower-filled field. The red petals from the flowers burst into a gentle swarm
of butterflies that circle the singer changing her casual outfit to a bright
red formal gown. The setting also transforms, with Underwood now appearing on
stage, as spotlights with the Target logo swirl at her feet.
was conceived by Peterson Milla Hooks, Minneapolis, MN, and was directed by The
Cronenweths of Untitled, Los Angeles. Radium credits include VFX creative
director Simon Mowbray, CG super Hatem Ben Abdallah, CG artists Val Sinlao and
Tom Briggs, matte painter Kent Matheson; VFX EP Jeff Blodgett and VFX producer
Carpenter of Fischer Edit in Minneapolis cut the spot. Modern Music, also in
Minneapolis, handled sound design. The spot uses Underwood's "So Small" track
from the new release.