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RADIUM HELPS TARGET PROMOTE CARRIE UNDERWOOD'S LATEST

October 24, 2007
RADIUM HELPS TARGET PROMOTE CARRIE UNDERWOOD'S LATEST In Meadow, Underwood is shown singing in a flower-filled field. The red petals from the flowers burst into a gentle swarm of butterflies that circle the singer changing her casual outfit to a bright red formal gown. The setting also transforms, with Underwood now appearing on stage, as spotlights with the Target logo swirl at her feet. 

The spot was conceived by Peterson Milla Hooks, Minneapolis, MN, and was directed by The Cronenweths of Untitled, Los Angeles. Radium credits include VFX creative director Simon Mowbray, CG super Hatem Ben Abdallah, CG artists Val Sinlao and Tom Briggs, matte painter Kent Matheson; VFX EP Jeff Blodgett and VFX producer Ian Unterreiner. 

Katie Carpenter of Fischer Edit in Minneapolis cut the spot. Modern Music, also in Minneapolis, handled sound design. The spot uses Underwood's "So Small" track from the new release.