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RIVAL HELPS NINTENDO INTRODUCE NEW POKEMON GAME
|June 1, 2007
WATCH THE VIDEO
In it, silent footage of children -
at school, home and play - seem mesmerized by the balls that rain from the sky.
A light soundtrack underscores the peaceful imagery of the spot, which closes
on a black slate stating: "The new Pokemon are here." A young boy ultimately
picks one of the balls up off the ground.
The spot was conceived by Leo Burnett, USA/Chicago and was
shot on location in New Zealand by production company Locksmith and director
Benjamin Blank. Knowles Zuniga used an Avid to cut :60 and :30 versions of the
spot, along with two :15s. The balls are actually photoreal CG, created by
Hi-Ground Media in Culver City, CA.
Sean Coleman of Company 3/Santa Monica color corrected the
spot, which features a track by composer Justin Hori of Comma Music in Chicago.
Jeff Fuller of Eleven Sound in Santa Monica mixed the commercial.
Rival's Jason Dopko assisted on the picture edit.