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SUPER BOWL: BRICKYARD VFX POSTS EMERALD SPOT WITH ACTOR GOULET

February 5, 2007
SUPER BOWL: BRICKYARD VFX POSTS EMERALD SPOT WITH ACTOR GOULET

Throughout the spot, Goulet dances on desks, shreds papers and tapes a sleeping man to his chair. But when he arrives at one office, he finds a worker wide awake, thanks to the energy he gets by eating Emerald nuts. Goulet is forced to escape undetected, crawling away on the ceiling, much like Spider-Man.

The voiceover concludes: "Just one handful of Emerald nuts is enough to keep Robert Goulet away.  Until tomorrow anyway."

Brickyard VFX created a series of invisible effects for the spot, including the final shot, where Goulet appears to be crawling on the ceiling.  The actor was actually filmed on a greenscreen stage, crawling across the floor.

Brickyard VFX Pacific co-owner/Flame artist Patrick Poulatian extracted the actor's frame from the footage, altered the flow of his clothing to give the illusion that he was upside down and composited him into the final shot, where he then crawls off screen.

The Perlorian Brothers directed the project, which was produced by Biscuit Filmworks, LA/Reginald Pike, Toronto. Ian MacKenzie of Mackenzie Cutler in NYC cut the spot.

Stefan Sonnenfeld of Co3 in Santa Monica handled telecine services. Original music was created by Andrew Feltenstein and John Nau of Beacon Street Studios in Venice. Jeff Fuller at Eleven Sound in Santa Monica handled sound design and the final mix, with Beacon Street Studios and Mackenzie Cutler providing additional sound design.