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SUPER BOWL: INDIES CREATE DORITOS SPOT

February 6, 2007
SUPER BOWL: INDIES CREATE DORITOS SPOT

Check Out Girl was shot using a Panasonic AG-HVX200 DVCPRO HD P2 camcorder, and features a cashier, who comments on every Doritos purchase that one customer makes. "Old school," she barks while scanning the Nacho Cheese bag, and "They're hot!" she remarks regarding the Fiery Habanero flavor. Each comment gets the guy buying the chips more excited. The spot closes with her requesting a "clean up" over the public address system and snacking on a chip.

The commercial was written by West's friend, writer/director Kristin Dehnert, and was produced after-hours in a Los Angeles-area grocery store over a three-hour period. West used two 8GB P2 cards to shoot the spot in high definition at 720pN. He had a camera assistant on-set working with a laptop with two hard drives. Full P2 cards were downloaded to one external hard drive and then copied to the second drive as an archive.

The commercial was edited by Kindra Marra on Avid Media Composer V.2.6 with Avid Mojo SDI. It was later uploaded to the Doritos site as a QuickTime file. The filmmakers also submitted a mastered original in two formats: a D-5 HD version and a Digi Beta NTSC 4:3 letterboxed version for network airing.