The commercial was one of Unit's highest profile projects to date and was
executed by VFX artist Charlie Cassidy, who created the feeling of being inside
the action by using a selection of high resolution still images. Cassidy used
slow camera pans to emphasize detail and manipulated shots through Adobe After
Effects. This included mud flying off players' cleats and water spraying.
Sky aired the spot on ITV during halftime of England's Rugby
World Cup semi-final game against France. Ros Parr handled creative for
Brothers and Sisters.