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UNIT HELPS SKY PROMOTE HD SERVICE

November 9, 2007
UNIT HELPS SKY PROMOTE HD SERVICE

The commercial was one of Unit's highest profile projects to date and was executed by VFX artist Charlie Cassidy, who created the feeling of being inside the action by using a selection of high resolution still images. Cassidy used slow camera pans to emphasize detail and manipulated shots through Adobe After Effects. This included mud flying off players' cleats and water spraying.

 Sky aired the spot on ITV during halftime of England's Rugby World Cup semi-final game against France. Ros Parr handled creative for Brothers and Sisters.