July 6, 2007


"Although Josh has been a part of Cake since we opened in 2004, clients were requesting Josh independent of the editorial work we were doing," says Derovanessian. "Because of that high demand, now seemed like an ideal time to launch Pi with its own identity, staff and creative vision."

Prior to joining Cake, Kirschenbaum was a visual effect artist/technical supervisor at the now-defunct Banned From The Ranch. It was there he worked on feature films such as Titanic, Dante's Peak and Twister. It’s this feature film experience that Derovanessian is counting on to help make Pi a success since it’s the emergence of more feature film opportunities that led her to give Pi its own branding, marketing and infrastructure to handle the workload. 

"Cake and Pi are high-end boutiques that specialize in creative editorial and design, animation/visual effects, respectively,” she says. “The launch of Pi is about better accommodating our clients and tailoring the creative process to their specific needs with specialized talent." 

One new member of Pi’s staff is visual effects artist Brian Dickett, who comes to the new studio following a freelance career that included a long stint at Outpost Digital, Los Angeles, where he worked on projects for GM and the Tennis Channel. His recent credits include a longform project for GM via @radical.media, Los Angeles and agency Digitas, Detroit. He also handled editorial and visual effects duties for a new feature-length documentary called Regeneration, directed Phillip Montgomery of production company Anonymous Content, Los Angeles.