Butterfly illustrates
the flexibility of the card, which allows users to chose between cash back or earning
points. The spot follows a
butterfly through a field as its appearance changes and adapts to its
surroundings.
The field, comprised of over 22 million polygons, needed
major rendering resources, so the studio updated its render farm with dual
dual-core Opterons from Lantech and employed the services of ResPower, based in
Huntsville, AL.
The swarm of butterflies, that rise from the field and form
the Chase logo, was created by Tony Robins using an Autodesk Flame system for
compositing,
The Trapped spot
relies on live action of actors - shot blue screen - combined with a changing
CG island environment. The commercial is designed to show how Chase Freedom
credit card users can select between cash back or earning points for travel.
The Worlds Away 3D department was challenged with
matchmoving the blue screen footage and creating all growing and receding
tropical vegetation, beach furniture, and the island itself. The studio used
a combination of Autodesk 3DS Max 8, Realflow 4, and SynthEyes from Andersson
Technologies, along with Flame for compositing.
VFX supervisor Kim Lee led the team of artists that included
Brendan Gallagher, Joe Nguyen, John Van der Zalm and Gary Davis. The studio
completed the 1080 project for agency Mcgarrybowen in just under eight weeks.
New York's Sandwick Films served as the production company.