April 10, 2008


CUPERTINO, CA - Apple (www.apple.com) has released a new software solution for media asset management and workflow automation. Final Cut Server is a scaleable server application that automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes, and enables viewing, annotation and approval of content from anywhere using a PC or Mac.

The app automatically catalogs media and generates thumbnails, poster frames and low-resolution clip proxies for quick browsing in user-specified formats. A cross-platform client enables a PC or Mac to use Final Cut Server's search capabilities, which extend from simple keywords to combinations of IPTC, XMP and XML metadata. Final Cut Server also configures a range of specific access controls that define user permissions. A configurable event-based response model tracks job status, monitors media changes, and automates review and approval notifications.

Compressor 3, Apple's digital encoding and compression tool, is included with Final Cut Server. The tool aids format conversion for publishing to DVD, broadcast television, the Internet, Apple TV, iPod, iPhone and other mobile phones.

Pricing is $999 for one server and 10 concurrent client licenses. A $1,999 model is good for one server and unlimited client licenses.