AUDIOENGINE POSTS A&E PROMO
The spot features characters from an assortment of A&E programs and challenges viewers to see the drama in both fiction and reality. Martell's audio post work enhances the intensity of the spot, which brands A&E's lineup as "Real Life. Drama."
Ambient sound design elements were created to bring together the various scenes from the different programs, which include The Andromeda Strain, Sopranos, Gene Simmons Family Jewels, Criss Angel Mindfreak and Paranormal State. FilmCore’s Tiffany Burchard cut :70, :60, :30, and :15 versions of the promo and Martell's sound design helps to structure the spot's narrative arc.
London-based agency Devilfish produced the "Challenge" campaign, and creative director Richard Holman worked directly with Martell to perfect the music and sound. She mixed the various versions in her Pro Tools|HD3/Pro Control-equipped studio, monitoring the mix on Klein + Hummel O300 speakers.