AUDIOENGINE PUTS 5.1 CAPABILITIES TO WORK FOR GATORADE
Mandelbaum’s studio has been
outfitted with Genelec 1037 stereo and 8040A surround monitors. A
wrap-around production desk allowing clients to experience mixes from
an optimal position. The studio also offers client workspace as well as
a voiceover booth.
For the Gatorade project, Mandelbaum worked with producer Tom Cronin
and the Element 79 Partners agency in Chicago, as well as with editor
Alex Hagon of Final Cut in New York City.
One of the spots, Jeter Footsteps, features Yankees shortstop Derek
Jeter promoting Gatorade’s new low-calorie G2 line. The spot aired
during the Super Bowl. More recently Mandelbaum has mixed spots for JC
Penny (American Living) and L'Oréal, both of which aired during the
Academy Awards broadcast.
In related news, AudioEngine mixers Tom Goldblatt and Rex Recker have
also been busy, each mixing two Web spots for Jawbone
(www.jawbone.com). The spots are part of Anomaly’s viral video campaign
for the Jawbone Bluetooth headset.