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AVID UNVEILS 'NEW THINKING' INITIATIVE

March 17, 2008
AVID UNVEILS 'NEW THINKING' INITIATIVE To begin, Avid is merging its Xpress Pro software into the Media Composer product line and lowing the price of its entry-level Media Composer to $2,495, down from $4,995. Existing Xpress Pro customers are being offered a pathway to upgrade ($495) to Media Composer software. In addition, new student pricing for Media Composer software has been announced: $295.

Today, Avid launched a new online community – www.community. Avid.com – where editors will be able to post portfolios, share videos, network, participate in blogs and search for jobs. Users can also share tips and tricks, as well as view tutorials.

Online customer support has also been enhanced, giving customers easier access to more accurate and personalized answers without having to actually call Customer Support. Avid technical experts reviewed and updated more than 10,000 pieces of content with the goal of making it easier for customers to search for information and effectively resolve technical issues.

While Avid will not have formal space on the show floor at April’s NAB Show, the company will be hosting customer meetings and appreciation events in Las Vegas that week, and has suggested the possibility of new product announcements as well.