BACKWARD HEROES RECOGNIZED FOR RICH MEDIA WORK
Backward Heroes took home the award in the "Best Rich Media Campaign" category for theatrical films, and in the "Best Multi-Channel Campaign" category, for theatrical and home entertainment films.
For The Golden Compass, Backward Heroes developed the Website, social networking site take-overs of MySpace and Yahoo, and rich media banners. For The Journey to the Center of the Earth, the studio designed a rich media campaign.
The third annual Digital Movie Advertising Creative Showcase was held on October 22nd in Los Angeles.
PHOTO: Backward Heroes' (L-R) producer David Nichols, programmer Jon Farrell, and creative director Ryan Antista. (Credit: Susan Lambert)