DISTRIBUTOR EXTENDING REACH THROUGH WEB
The site - CuttingEdge-SF.com - will give the California firm a global reach and will aim at recreating the casual atmosphere of the company's Division Street showroom. Founders Tom Richardson, Brian Botel, Jeff Briss and Sig Knapstad remain at the center of daily activity for Cutting Edge.
"We know we can add value and diversity to the online choices that exist in our field," says Richardson. "We look forward to bring the core values of shared knowledge, customer support and fun from our brick and mortar business to the Web."