EDITOR ERIC HOROWITZ JOINS NORTHERN LIGHTS
Horowitz has more than 20 years of editorial experience and was most recently working on commercials on a freelance basis. The Well operated for seven years and contributed to campaigns for MasterCard, Sprint, Lay's, Avis, Accenture, Ben Sherman, and Kohl's, among others.
He launched his career as an apprentice and assistant at Bender Editorial, where he learned from Jerry Bender, and worked as Hank Corwin's first assistant. As an editor at The Big Picture for two years, he worked on commercials for CNBC, AT&T and Folgers. He then went to Progressive Image Group for seven years, where he cut spots for Gillette, NEC, TD Waterhouse, QVC, Planter's Peanuts, Three Musketeers, and California Grapes before opening The Well.