GROOVE ADDICTS REVEALS HONDA'S HARMLESS SIDE
January 8, 2008

GROOVE ADDICTS REVEALS HONDA'S HARMLESS SIDE

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A voiceover asks: "What if we could replace something harmful with water?”  A hand grenade detonates revealing that it is actually a water balloon. Imagery transitions to that of a Honda cruising along a mountain road. The voiceover continues: “The Honda Fuel Cell vehicle…a car that emits no pollution, only clean, water vapor." 

The soundtrack begins with violin bursts and tympani hits, underscoring the on-screen action. As the water balloon bursts, the soundtrack transitions to a more peaceful, outdoorsy piece which helps to emphasize the fresh air that is unaffected by the Honda vehicle.

Groove Addicts (www.grooveaddicts.com) credits included creative director Dain Bair and mixer Gerhard Joost. LA’s RSA produced the :30 spot with Joe Carnahan directing.

Kevin Hale at  Spotwelders in Venice, CA, cut the commercial. A52 in Santa Monica handled visual effects. Telecine took place at Company 3. Lime performed audio post and Mit Out Sound’s Ren Klyce provided sound design.