LIME ENTERS MUSIC & SOUND DESIGN ARENA
The operation will differentiate itself from the parent company by
boasting a separate reel as well as West Coast representation by Kelley
Class. Representation for the East Coast, Midwest, and European is
currently in negotiations.
Lime partner Bruce Horwitz explains the new initiative: "Lime as a
final mix company has grown steadily over the past 4 years. We’re
doing more mixing than we ever dreamed, so when mulling over which
direction to grow next, music and sound was a no-brainer."
Lime Music + Sound has already created original tracks for Honda and
Acura. On the sound design side, Lime Music + Sound has contributed to
spots for G4TV, EA, Taylormade, Smirnoff, Acura and Nike.
Several freelance composers will support the division, bringing
expertise in orchestral scores, rock, funk, pop, and electronica/dance
music. Three recent signings include major DJs from the electronic
dance world: Felix da Housecat, Armond Van Helden, and Princess
Superstar.