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NO TRICKS TO BMW'S PERFORMANCE

May 5, 2008
NO TRICKS TO BMW'S PERFORMANCE WATCH THE VIDEO

Raf Wathion directed Revolution, which was conceived by GSD&M's Idea City in Austin, TX. The commercial opens with a fuel injector spraying gasoline into a cylinder. A piston compresses the air and gas, which is then ignited by a spark within the chamber. All of this slow motion action suggests the high-performance capabilities of the new M3. The commercial closes with a hero shot of the M3 and the Beemer logo.

Production took place over three days in Brussels, Belgium. Wathion and team shot six dismantled engines with vintage 16mm Photosonic cameras that were previously owned by the US Army. HD and 35mm cameras were also used. The air/fuel mixture was shot with the Photosonic cameras at 4,000fps. A high-speed phantom HD camera was used to film the spark-plug ignition, while the flames, explosions and engine-part movements were shot with a 35mm Arri camera.

The car shots were captured with a still camera mounted on a motion control rig. This delivered high-resolution still images that could later be edited together to create a high-rez sequence.

Patrick Otten served as DP. The spot was edited by Sam Selis at Beast (www.beast.tv) in Austin. Nozon in Brussels also provided post services. Audio was posted at Play in Santa Monica with John Bolen serving as engineer.