March 6, 2008


"The Red post workflow is in its infancy, and is evolving quickly," notes Terence Curren, president of Alpha Dogs. "We saw the need for a forum where editors could see first hand how to handle Red footage. It may seem strange to offer such information to anyone - including our competition - but that's the spirit of the Editors' Lounge."

Lucas Wilson and Tony Cacciarelli of Assimilate demonstrated the company’s Scratch digital intermediate solution at the event. Keith Hatounian and Roland Wood of Apple were also on-hand to discuss the use of Red footage with elements of Final Cut Studio. And Avid was represented by Bob Russo, who offered demonstrations.

Cameraman James Mathers brought his own Red camera to the Editors’ Lounge and spoke of his first-hand experience using it. Digital Service Station’s Brian Hutchings, Herrianne Cayabyab, and Greg Huson demonstrated Red Alert! and RedCine which allow users to open red files and save them as QuickTimes. And editor Rainer Standke demonstrated XMiL.

Red’s Ted Schilowitz was also on hand to answer questions about his company's products. And attendee Bill Darst took home Media Composer software – valued at $4,995 - which was donated by Avid.