May 16, 2008

SAB MILLER CHALLENGES CREATIVES WITH VIDEO COMPETITION

Filmaka (www.filmaka.com) is a digital entertainment studio and online creative community for aspiring filmmakers worldwide. It currently has members in 95 countries on six continents.

SAB Miller represents many brands, including Miller Lite, Miller High Life, Miller Genuine Draft, and Dreher. The brewing company is looking for video submissions from the Filmaka community that visualize its current marketing theme: "Because Life is What You Pour Into It."

Filmmakers should submit their original concepts to Filmaka by June 4th. The top 15 finalists will receive $1,500, which they can use to turn their original idea into a 1 to 3-minute short film for SAB Miller.

Final submissions will be reviewed by SAB Miller execs and Filmaka jury members, and the top five will receive $5,000 each. Their work may also be used as online or mobile advertising for one of SAB Miller's many brands.
 
Participants must be of legal age to consume alcoholic beverages in the jurisdiction in which they live to enter. Additional rules and guidelines can be found on the Filmaka Website.