SUPER BOWL: KA-CHEW! PROVIDES ANIMATION FOR CAREERBUILDER.COM'S 'FIREFLY'
The spot breaks into a musical number and just as the performance is at
its peak, an evil spider devours the friendly insect. The spot is a
reality check, reminding viewers that there are no fairies offering
better jobs, and that they should hit the careerbuilder.com Website.
Wieden+Kennedy, Portland conceived the spot, which was directed by TWC
Films’ Suthon Petchsuman. Elliot M. Bour directed Ka-chew!’s animation
work. The studio’s team also included CG supervisor Matt Rosenfeld and
VFX supervisor/CG specialist Lochlon Johnston. The animation was
produced by senior producer Michaela
Zerbib.
The logo animation for the CareerBuilder.com spot was produced by
LA-based Screen Novelties, a Ka-chew!-repped stop-motion animation
boutique studio.