February 5, 2008

SUPER BOWL: TOYOTA, MCDONALD'S & SPRINT RELY ON 'HUMAN' SOUNDTRACKS

The studio provided music/sound design for McDonalds' First Step and Sprint’s People Mover, both of which aired during the pre-game broadcast. Human also provided sound design for a Toyota spot that aired during the second quarter of the game.

Badgers, out of agency Saatchi & Saatchi/Los Angeles, shows a man inside a parked Toyota. To demonstrate the car’s sound insulation features, it’s been loaded with a mother badger who resting while nursing her newborns. Outside the car, cannons are fired, yet the muffled sounds don’t disturb the animal, much to the relief of the driver. Only when his own cell phone rings does the badger show its nasty temper.