VFX HOUSE RED MAGNET OPENS IN VENICE
Red Magnet’s first job was a six-spot campaign for Lexus out of Team
One Advertising. Directed by Boxer Films’ Andrew Hardaway, the campaign
supports the exclusive Internet launch of the 2008 LX 570 SUV. Each
spot promotes a different feature of the new SUV and shows the vehicle
in a variety of stylized CG environments. Boardman put together a team
of designers, animators, visual effects artists and compositors who
worked with Hardaway from the initial production phase through the
delivery of Web-ready stories.
The studio is currently working on spots for Central DuPage Hospital
out of Chicago agency Element 79, as well as on a campaign for airborne
telecommunications company Aircell.
Boardman’s tenure at Sway Studio spanned over three years. There, she
worked on the GM spot Robot, and on the U2/Green Day Hurricane
Katrina-related music video When the Saints Come Marching In. She spent
five years as executive producer and partner at Japanese Monster, an
LA-based commercial production company.