ELIAS ARTS RECOGNIZED FOR 'AUDI' TRACK
Venables Bell & Partners in San Francisco conceived the spot and realized the importance music would play - not only in the timelapse sequence, but also because there is no voiceover.
"We wanted a track that played against type and would captivate the viewer with a unique sound," explains Craig Allen, Venables Bell & Partners' executive producer on the spot. "I've worked with Jonathan Elias for years, and knew he and his team would come up with a track that would be surprising, enchanting and memorable. They did not disappoint. As a testament to the power of this music, we have even had several consumer requests for this track and the name of the artists responsible for it."
Elias Arts' creative director Dave Gold says the team combined orchestral instrumentation with contemporary rhythms and voices, to create the organic/classical musical feel. The track starts with just piano and strings, portraying an older luxury feel, and then grows in intensity to a contemporary, modern sound with vocal accents.