HITACHI ACQUISITION OPENS DOOR TO EXTERNAL STORAGE BUSINESS
G-Technology offers premium external storage solutions for the Mac, content creation and professional A/V markets. SimpleTech is a developer of PC-based external storage and backup solutions. Both brands have clearly differentiated product lines that complement and build upon the existing Hitachi GST hard drive portfolio.
Fabrik's business will continue intact and form the core of Hitachi GST's newly-formed external storage business. Hitachi GST will fully support the G-Technology and SimpleTech product lines, building upon their success and differentiation in the market. The combined company will also leverage operational, technical and product development resources, distribution channels and global reach to accelerate delivery of a full portfolio of traditional hard drives, solid state drives and branded personal and professional storage products.
Mike Cordano, Fabrik CEO and co-founder, will join Hitachi GST as a member of the executive management team. He has an extensive background in the data storage industry, having previously served as executive VP of worldwide sales and marketing for Maxtor Corporation.