SHILO ANIMATES UNDER ARMOUR'S 'FIERCE SPEED'
July 16, 2009

SHILO ANIMATES UNDER ARMOUR'S 'FIERCE SPEED'

WATCH THE SPOT

Shilo produced the spot entirely in 3D, helping to achieve a science fiction feel that plays up the footwear's use of space-age materials.

An original score, created by Gavin Little of Echolab, reiterates the futuristic theme by weaving the sounds of a football game with supersonic soundwaves.
 
Chris Fung served as 3D supervisor on the project. Original footage, shot in HD, was ultimately modeled and animated by Shilo's artists using Autodesk Maya. Adobe After Effects was used for final compositing.

Studio credits include co-founder/creative director Andre Stringer, ACD Noah Conopask, EP Tracy Chandler, producer Amy Fahl and editor Nathan Caswell. 3D animators included Joji Tsuruga, Christina Ku, and Tamir Sapir. Youngmin Kim was 3D modeler and Warren Heimall served as VFX artist. Compositing was handled by Dorian West, Joel Voelker, Will Decker and Bashir Hamid.