SORENSON SIMPLIFIES VIDEO ENCODING & PUBLISHING WITH SQUEEZE 6
November 3, 2009

SORENSON SIMPLIFIES VIDEO ENCODING & PUBLISHING WITH SQUEEZE 6

The tool works in tandem with the Sorenson 360 Video Delivery Network, the company’s online video publishing platform. Users can now upload high-quality encoded video directly to popular social media sites, such as YouTube and Twitter, as well as to content delivery networks, including Akamai and Limelight. Squeeze 6 can send automatic notifications to clients or the users themselves via e-mail and text message (SMS) when encoding jobs are completed. Post houses can add clients’ contact information, which will automatically send them secure, password protected videos for review and approval after encoding jobs are completed.

The new release incorporates the latest On2 VP6 and MainConcept H.264 codecs, which tests have shown to encode H.264 and VP6 formats 500 percent faster than Squeeze 5. New input formats have been added, including support for AVC-Intra and WMV with VC-1 for use in Blu-ray and Microsoft Silverlight. Output formats now supported include AVI, AIFF, DV Stream, Image Sequence, Wave, and WMV with VC-1. And new video filters that have been added include blur, RGB, tint, white balance and timecode.

Sorenson Media has also launched Preset Exchange, an online repository of pro encoding presets created by compression experts. Users can import new presets into Squeeze by clicking “Install” on the Preset Exchange Web site.

Along with with Avid’s suite of editing apps, Squeeze 6 also now works with Apple’s Final Cut Pro and iMovie.

Squeeze 6 ($799) and Squeeze 6 for Flash ($499) are available for electronic download or for shipping in CD form. Upgrades from previous versions begin at $199. The complimentary one-year Sorenson 360 Review & Approval account includes 5GBs of storage, 100 streams per month and a maximum video length of 30 minutes.