TECHNICOLOR TAPS SARNOFF TO HEAD NEW DIVISION
Sarnoff was formerly president of Sony Pictures Imageworks. In his 12 years of leadership at Imageworks, Sarnoff grew the company in size, marketshare and capability. His emphasis on character animation, combined with visual effects, led to the establishment of Sony Pictures Animation. Before Imageworks, Sarnoff was senior VP of Warner Digital Studios. He joined Warner Bros. Animation in 1989 to set up Steven Spielberg's animated series Tiny Toon Adventures.