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TOOL HIRES CALLIF TO STRENGTHEN INTERACTIVE BUSINESS

March 16, 2009
TOOL HIRES CALLIF TO STRENGTHEN INTERACTIVE BUSINESS Callif will work to expand the digital division's creative roster and will work closely with advertising and interactive agencies to develop interactive live-action content. He brings with him more than 10 years of digital marketing experience, having overseen more than 100 digital media projects across many different platforms. Callif's credits include work with Qantas Airways, Tourism Australia, Carl's Jr., Hardee's, NBC/Universal, Hitachi, Citibank and Sun-Maid Raisins, among others.

Prior to joining Tool, Callif spent several years as co-owner of Spacedog. He also spent time at EZFlix and the Digital Entertainment Network, where he produced some of the Web's first branded content and online-based entertainment content.



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