UNIT COMPLETES RED BULL X-FIGHTERS PROMO
The event marks the first time the Red Bull X-fighters World Tour has come to Britain, and will feature 12 of the world's best freestyle motocross riders as they perform gravity-defying tricks in a battle for the world title. The event is being held at the Battersea Power Station.
UMTV produced the spot, with the goal of building suspense and excitement prior to the event, particularly among the 18- to 25-year- old male audience. Footage was shot on HDCAM, helping to achieve both a sharp contrast and high-energy impact. The fully-digitized sequence was then moved to Unit for full HD online and grading in Final Cut Pro and After Effects. Unit's dubbing mixer Roz Wilson used Pro Tools to complete the full 5.1 audio mix.
Alex Finch served as post producer on the project, which is running in 60 Vue Cinemas nationwide.